UPF 50+ & Staying Safe In The Sun

  • 2 min read

Warm weather and sunny skies are big indicators that summer has arrived. When we think of the excitement about the balmier months, what activities come to mind? Playing at the beach, splashing in the pool, running around the park, backyard BBQs – and what do they all have in common? They take place outdoors under the glowing sunshine.


We are big lovers of outdoor adventures, but with that, also comes the importance of sun protection. Sun damage during childhood is one of the most significant causes of skin cancer in adults, which is why taking precautions to protect our kids’ skin is no joke.

Our line is stocked with styles that offer UPF 50+ protection. From sun shirts to hats to swimwear, we understand that battling the hot rays goes beyond a little sunscreen application.Our UPF 50+ styles help avoid long term damage to your kids’ skin, and also reduce the amount of sunscreen you have to use on a daily basis. Let’s be real – when kids are near the water, they want to be in it, so reapplying sunblock can be a full-time job, in and of itself. 


Hold up – what does UPF 50+ actually mean? 

UPF (Ultraviolet Protection Factor) is a standard used to measure sunburn protection. UPF 50+ is the highest rating, meaning that it helps protect your kids’ skin from sunburn and sun damage. We have our swim fabrics tested, and they actually rate much higher than UPF 50+, sometimes even UPF 100-200, but by regulation, we can only claim it offers UPF 50+ protection.

Often folks question whether we add any special treatments or chemicals to the fabrics to achieve the UPF 50+ rating, and the answer is no — the UV protection actually exists naturally in the tight weave and thickness of the fabrics we use. 

Whatever outdoor adventures await you and your family this summer, here’s some of our favorite pieces to pack for that UPF 50+ protection.

Written by: Kestrel Jenkins, responsibility consultant & host of theConscious Chatter podcast.